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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internet marketing"
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Subject
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Internet marketing
Online-Marketing
337
Consumer behaviour
177
Konsumentenverhalten
177
Social Web
173
Social web
173
Advertising effects
89
Werbewirkung
89
Viral marketing
71
Virales Marketing
71
Online retailing
70
Online-Handel
70
social media
70
Advertising
69
Werbung
69
Brand management
68
Markenführung
68
E-commerce
51
Electronic Commerce
51
Brand image
45
Markenimage
45
Beziehungsmarketing
44
Relationship marketing
44
Internet
31
Marketing management
26
Marketingmanagement
26
Website
26
Facebook
22
Search engine
22
Suchmaschine
22
USA
21
United States
21
advertising
17
social media marketing
16
Brand
14
Markenartikel
14
Mobile communications
14
Mobilkommunikation
14
Confidence
13
Vertrauen
13
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Undetermined
183
Free
1
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Article
328
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9
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Aufsatz in Zeitschrift
Article in journal
337
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Festschrift
1
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English
337
Author
All
Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Vrontis, Demetris
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Loureiro, Sandra Maria Correia
3
Morimoto, Mariko
3
Oh, Wonseok
3
Pentina, Iryna
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
An, Soontae
2
Antoniadis, Ioannis
2
Arli, Denni
2
Bhat, Savita
2
Bhatnagar, Amit
2
Boutsouki, Christina
2
Chakraborty, Uttam
2
Choi, Angela Aerry
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
Fortin, David R.
2
Ghasemkhani, Hossein
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Han, Sang Pil
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
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Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
320
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
62
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
56
Psychology & marketing
56
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
51
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Journal of hospitality marketing & management
45
Journal of marketing research : JMR
44
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Source
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ECONIS (ZBW)
337
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337
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
8
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
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