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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"social media"
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social media
Internet marketing
339
Online-Marketing
339
Social Web
195
Social web
195
Consumer behaviour
193
Konsumentenverhalten
193
Brand management
97
Markenführung
97
Viral marketing
78
Virales Marketing
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Advertising effects
74
Werbewirkung
74
Online retailing
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Online-Handel
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Brand image
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Beziehungsmarketing
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3
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Moro, Sérgio
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
14
Journal of internet commerce
14
International journal of business information systems : IJBIS
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : MM
12
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
International journal of market research
8
Journal of promotion management : JPM
8
Journal of travel and tourism marketing
8
Journal of marketing
7
Journal of strategic marketing
7
Discussion paper
6
European Sport management quarterly : ESMQ
6
Journal of nonprofit & public sector marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
CESifo working papers
5
International journal of electronic business : IJEB
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing research : JMR
5
Journal of organizational computing and electronic commerce
5
Journal of vacation marketing : an international journal
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
European research studies
4
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ECONIS (ZBW)
62
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
4
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
5
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
6
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
10
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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