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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Virales Marketing"
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Virales Marketing
Web 2.0 technologies
17
Web 2.0-Technologien
17
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11
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5
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5
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4
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Hu, Nan
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Liu, Ling
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Ramaprasad, Jui
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Singh, Harpreet
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Information systems research : ISR
Journal of business research : JBR
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
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2
Psychology & marketing
2
Springer eBook Collection / Business and Management
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SpringerBriefs in Business
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SpringerLink / Bücher
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Always learning
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Corporate communications : an international journal
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Digitale Transformation des Marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of business & economics research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of hospitality marketing & management
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Journal of internet commerce
1
Journal of marketing
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Journal of marketing communications
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Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Latin American business review
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing
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Nepalese journal of economics : a publication of Uniglobe College
1
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
2
Music blogging, online sampling, and the long tail
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 1056-1067
Persistent link: https://www.econbiz.de/10009656973
Saved in:
3
Putting money where the mouths are : the relation between venture financing and electronic word-of-mouth
Aggarwal, Rohit
;
Gopal, Ram
;
Gupta, Alok
;
Singh, Harpreet
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 976-992
Persistent link: https://www.econbiz.de/10009656986
Saved in:
4
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
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