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~isPartOf:"Information systems research : ISR"
~subject:"Digitale Plattform"
~subject:"Search engine"
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Search: subject_exact:"Online marketing"
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Digitale Plattform
Search engine
Internet marketing
86
Online-Marketing
86
Social Web
45
Social web
45
Online retailing
32
Online-Handel
32
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
28
Virales Marketing
28
E-commerce
20
Electronic Commerce
20
Advertising effects
17
Werbewirkung
17
social media
17
Internet
15
Suchmaschine
15
Advertising
10
Werbung
10
Digital platform
9
Preismanagement
9
Pricing strategy
9
online reviews
8
Auction theory
7
Auktionstheorie
7
user-generated content
7
electronic commerce
6
Bayes-Statistik
5
Bayesian inference
5
Internet-Auktion
5
Online auction
5
Product information
5
Product quality
5
Produktinformation
5
Produktqualität
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23
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Agarwal, Ashish
2
Animesh, Animesh
2
Chen, Jianqing
2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Kannan, Karthik
2
Kumar, Subodha
2
Qiu, Liangfei
2
Smith, Michael D.
2
Tan, Yong
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Agarwal, Ritu
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Chan, Jason
1
Chen, Min
1
Dhar, Vasant
1
Du, Xiaomeng
1
Fan, Ming
1
Fan, Wenjuan
1
Fang, Eric
1
Feng, Yue
1
Gong, Jing
1
Hosanagar, Kartik
1
Huang, Jinghua
1
Huang, Lihua
1
Jacob, Varghese S.
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kumar, Naveen
1
Lappas, Theodoros
1
Lee, Jongkuk
1
Li, Beibei
1
Li, Xiaoling
1
Liu, De
1
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1
Mojumder, Probal
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Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Discussion papers / CEPR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of business research : JBR
14
International journal of electronic commerce : IJEC
11
Journal of management information systems : JMIS
11
CESifo working papers
10
Journal of marketing research : JMR
10
Electronic commerce research and applications
9
NBER working paper series
9
International journal of industrial organization
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Electronic commerce research
7
European journal of operational research : EJOR
7
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Marketing science
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of electronic commerce research : JECR
6
Journal of marketing research
6
Journal of retailing and consumer services
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Management information systems : mis quarterly
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Working papers / TSE : WP
6
Discussion paper
5
Journal of retailing
5
essentials
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information economics and policy : IEP
4
International journal of business information systems : IJBIS
4
International journal of hospitality management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
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ECONIS (ZBW)
23
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1
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
2
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
3
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
4
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
5
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
6
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
7
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
8
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
9
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
10
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
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