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~isPartOf:"Information systems research : ISR"
~subject:"Digitale Plattform"
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Search: subject_exact:"Online marketing"
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Digitale Plattform
Internet marketing
85
Online-Marketing
85
Social Web
44
Social web
44
Online retailing
31
Online-Handel
31
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
27
Virales Marketing
27
E-commerce
19
Electronic Commerce
19
Advertising effects
17
Werbewirkung
17
social media
17
Internet
15
Search engine
15
Suchmaschine
15
Advertising
10
Werbung
10
Preismanagement
9
Pricing strategy
9
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8
online reviews
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Auction theory
7
Auktionstheorie
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electronic commerce
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user-generated content
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Bayes-Statistik
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Bayesian inference
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Internet-Auktion
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Online auction
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Product information
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Kumar, Subodha
2
Qiu, Liangfei
2
Tan, Yong
2
Ananthakrishnan, Uttara M.
1
Chan, Jason
1
Fan, Ming
1
Fan, Wenjuan
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Huang, Jinghua
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kumar, Naveen
1
Lappas, Theodoros
1
Li, Beibei
1
Mojumder, Probal
1
Smith, Michael D.
1
Song, Tingting
1
Sun, Haoyan
1
Yu, Yifan
1
Zhou, Qiqi
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Information systems research : ISR
Discussion papers / CEPR
11
NBER working paper series
9
Journal of business research : JBR
7
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science
6
International journal of industrial organization
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Cowles Foundation discussion paper
3
Discussion paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic journal
2
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
Dissertations Abstracts International
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
Internet policy review : journal on internet regulation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Long range planning : LRP ; international journal of strategic management
2
Management for Professionals
2
Management information systems : mis quarterly
2
Market and competition law review
2
Market investigations : a new competition tool for Europe?
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oxford review of economic policy
2
Springer eBook Collection
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TILEC Discussion Paper
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ECONIS (ZBW)
8
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1
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
2
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
3
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
4
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
5
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
6
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
7
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
Saved in:
8
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
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