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~isPartOf:"Information systems research : ISR"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Online-Marketing"
~subject:"Werbung"
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Google LLC
Online search
Online-Marketing
Werbung
Search engine
16
Suchmaschine
16
Internet marketing
15
Advertising effects
8
Werbewirkung
8
Auction theory
4
Auktionstheorie
4
Consumer behaviour
4
Internet-Auktion
4
Konsumentenverhalten
4
Online auction
4
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3
Electronic Commerce
3
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Online-Handel
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online advertising
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sponsored search
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hierarchical Bayesian estimation
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online auctions
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search engine marketing
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16
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Agarwal, Ashish
2
Animesh, Animesh
2
Chen, Jianqing
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Agarwal, Ritu
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Burton-Jones, Andrew
1
Chen, Min
1
Dhar, Vasant
1
Du, Xiaomeng
1
Fan, Ming
1
Fang, Eric
1
Feng, Yue
1
Ghose, Anindya
1
Gong, Jing
1
Hosanagar, Kartik
1
Huang, Lihua
1
Jacob, Varghese S.
1
Lee, Jongkuk
1
Li, Xiaoling
1
Liu, De
1
Lu, Xianghua
1
Mukhopadhyay, Tridas
1
Pant, Gautam
1
Purao, Sandeep
1
Radhakrishnan, Suresh
1
Ramachandran, Vandana
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Ryu, Young
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Sen, Arun
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Sinha, Atish P.
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Smith, Michael D.
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Srinivasan, Padmini
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1
Su, Meng
1
Sugumaran, Vijayan
1
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1
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Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
CESifo working papers
11
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
Electronic commerce research
6
Journal of competition law & economics
6
Journal of electronic commerce research : JECR
6
SpringerLink / Bücher
6
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
Quantitative marketing and economics : QME
5
Working papers / Harvard Business School, Division of Research
5
essentials
5
Discussion paper / Centre for Economic Policy Research
4
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Rheinwerk Computing
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
DICE discussion paper
3
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ECONIS (ZBW)
16
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1
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
2
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
3
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
4
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
5
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
6
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
7
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
8
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Saved in:
9
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
10
Effects of the presence of organic listing in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
Saved in:
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