//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovation: organization & management : IOM"
~source:"econis"
~subject:"Athletes"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Athletes
Markenführung
Advertising effects
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Internet marketing
1
Online-Marketing
1
Social Web
1
Social web
1
Sportler
1
Sportmarketing
1
Sports marketing
1
Twitter
1
Werbewirkung
1
athlete endorsements
1
brand attitudes
1
marketing
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baker, Thomas A., III.
1
Brison, Natasha T.
1
Byon, Kevin K.
1
Published in...
All
Innovation: organization & management : IOM
Journal of business research : JBR
16
International journal of sports marketing & sponsorship
8
Psychology & marketing
8
The journal of brand management : an international journal
8
The journal of product & brand management
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of marketing management : MM
5
Celebrity, convergence and transformation
4
Global business review
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of international consumer marketing
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->