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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Pharma-Dialog"
~subject:"Advertising effects"
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Advertising effects
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Pharma-Dialog
Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of advertising : the quarterly review of marketing communications
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Essays in the law and economics of regulation : in honour of Anthony Ogus
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing letters : a journal of research in marketing
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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