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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Pharma-Dialog"
~subject:"Bibliometrie"
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Bibliometrie
Pharmaceutical industry
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Arzneimittelindustrie
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Deutschland
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USA
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Marketingmanagement
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2005–2010
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Dong, Xiaojing
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Leeflang, Peter
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Li, Michael
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Osinga, Ernst C.
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Ruiz Conde, Enar
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Stern, Philip
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Pharma-Dialog
International journal of the economics of business
3
NBER working paper series
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
NBER Working Paper
2
Technological forecasting & social change : an international journal
2
CFS working paper series
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Economics of innovation and new technology
1
Health marketing quarterly
1
Innovation networks for regional development : concepts, case studies, and agent-based models
1
International journal of computational economics and econometrics
1
International journal of production research
1
Journal of global marketing
1
Journal of industrial engineering and management : JIEM
1
Journal of public policy & marketing
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Journal of strategic marketing
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Knowledge management research & practice : KMRP ; an official journal of the OR Society
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MERIT-Infonomics research memorandum series
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Open discussion papers in economics
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Qualitative research in organizations and management : an international journal
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Research policy : policy, management and economic studies of science, technology and innovation
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Services marketing quarterly
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Supply chain management : an international journal
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Technovation : an international journal of technical innovation and entrepreneurship
1
The European journal of health economics : HEPAC ; health economics in prevention and care
1
The review of economic studies : RES
1
University of Chicago, Becker Friedman Institute for Economics Working Paper
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Harvard Business School, Division of Research
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
2
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
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