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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.
;
Camacho, Nuno
;
Gerards, Michael
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 119-148)
.
2014
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