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~isPartOf:"Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Schriftenreihe Studien zur Wirtschaftsinformatik"
~subject:"Online-Marketing"
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Online-Marketing
Mobile Anwendung
52
Mobile application
52
Consumer behaviour
31
Konsumentenverhalten
31
Innovation adoption
16
Innovationsakzeptanz
16
Mobile Business
14
Mobile business
14
Beziehungsmarketing
12
Mobile phone
12
Mobiltelefon
12
Relationship marketing
12
Einzelhandel
10
Mobile communications
10
Mobilkommunikation
10
Retail trade
10
Customer satisfaction
7
Kundenzufriedenheit
7
Mobile apps
7
Dienstleistungsqualität
6
Service quality
6
Emotion
5
Internet marketing
5
Online retailing
5
Online-Handel
5
Brand image
4
Brand management
4
Business process management
4
Markenführung
4
Markenimage
4
Prozessmanagement
4
Branded app
3
Comparison
3
Coronavirus
3
Customer experience
3
Customer integration
3
Electronic money
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Elektronisches Geld
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Abbasi, Amir Zaib
1
Aburub, Faisal
1
Alnawas, Ibrahim
1
Chen, Chia-Chen
1
Hsiao, Kuo-Lun
1
Hsieh, Jung-Kuei
1
Jain, Aarushi
1
Kumar, Sushant
1
Li, Wan-Chen
1
Li, Xiong
1
Pu, Wei
1
Shah, Adnan Muhammad
1
Xu, Wangtu
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Yan, Xiangbin
1
Zhao, Xiaodong
1
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
Journal of retailing and consumer services
Schriftenreihe Studien zur Wirtschaftsinformatik
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Business horizons
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Administrative Sciences : open access journal
1
American economic journal
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Business process management journal
1
CESifo working papers
1
Discussion paper
1
Discussion papers / CEPR
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler Theses
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Harvard business review : HBR
1
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ECONIS (ZBW)
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1
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
2
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
3
Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns
Li, Xiong
;
Zhao, Xiaodong
;
Xu, Wangtu
;
Pu, Wei
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268992
Saved in:
4
Exploring the determinants of usage continuance willingness for location-based apps : a case study of bicycle-based exercise apps
Chen, Chia-Chen
;
Hsiao, Kuo-Lun
;
Li, Wan-Chen
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269011
Saved in:
5
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim
;
Aburub, Faisal
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
Saved in:
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