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~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"The Routledge companion to contemporary brand management"
~language:"eng"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Innovative Markenführung und -implementierung
The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
20
The journal of business & industrial marketing
18
Springer Proceedings in Business and Economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product & brand management
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Journal of business-to-business marketing
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Journal of strategic marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Corporate reputation review : an international journal
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of innovation management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Premier reference source
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Revolutionizing innovation : users, communities, and open innovation
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Schmalenbach business review : sbr
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Springer eBook Collection / Business and Management
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The marketing review
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
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2
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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