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~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
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Search: subject:"Markenführung"
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Brand management
245
Markenführung
245
Consumer behaviour
139
Konsumentenverhalten
139
Markenimage
128
Brand image
121
Brand
78
Markenartikel
77
Markenpolitik
74
Fashion
47
Mode
47
Beziehungsmarketing
43
Relationship marketing
43
Luxury goods
39
Luxusgüter
39
Deutschland
38
Germany
35
Advertising effects
33
Social Web
33
Social web
33
Werbewirkung
33
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32
Internet marketing
22
Personality psychology
18
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18
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16
Business-to-business marketing
16
Bekleidungsindustrie
13
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13
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13
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Kundenzufriedenheit
12
Textile distribution
12
Textilhandel
12
Advertising
11
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Burmann, Christoph
20
Phau, Ian
5
Hegner, Sabrina
4
Ndubisi, Nelson Oly
4
Schallehn, Mike
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Abraham, Eike Jonas
2
Adomeit, Malte
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Becker, Christian
2
Bielefeld, Klaus W.
2
Blinda, Lars
2
Boch, Sonja
2
DelVecchio, Devon
2
Dierks, Alexander
2
Eilers, Daniela
2
Ermer, Beatrice
2
Fink, Tanja
2
Fraser, Cynthia
2
Hamilton Rice, Dan
2
Hanisch, Stephan
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Huber, Frank
2
Hultman, Magnus
2
Jentschke, Mirjam
2
Kanitz, Christopher
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kleine-Kalmer, Barbara
2
Kohtes, Robert
2
Krause, Juliane
2
Lee, Michael S. W.
2
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Springer Fachmedien Wiesbaden
17
Springer Gabler <Firma>
1
Universität Bremen
1
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Innovatives Markenmanagement
Journal of fashion marketing and management
Psychology & marketing
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
126
Journal of strategic marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Springer eBook Collection
116
Journal of marketing
114
Journal of marketing communications
112
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
The IUP journal of brand management : IJBRM
92
Research
90
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
Journal of international consumer marketing
67
International marketing review
65
Springer eBook Collection / Business and Economics
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
269
USB Cologne (EcoSocSci)
10
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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