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~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
262
Konsumentenverhalten
262
Brand management
180
Markenimage
116
Brand image
108
Beziehungsmarketing
107
Relationship marketing
107
Markenpolitik
74
Online-Marketing
67
Advertising effects
65
Werbewirkung
65
Viral marketing
62
Virales Marketing
62
Brand
57
Markenartikel
57
Internet marketing
56
Social Web
55
Social web
55
Customer satisfaction
46
Kundenzufriedenheit
46
Deutschland
45
Germany
42
Marketing management
42
Marketingmanagement
42
USA
41
United States
41
Emotion
30
Dienstleistungsqualität
29
Service quality
29
Personality psychology
26
Persönlichkeitspsychologie
26
Advertising
24
Marketing
24
Werbung
24
Customer service
20
Einzelhandel
20
Kundenservice
20
Experiment
19
Retail trade
19
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112
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19
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110
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70
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112
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112
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54
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25
Case study
2
Collection of articles of several authors
2
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2
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2
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English
120
German
60
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Burmann, Christoph
17
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Abraham, Eike Jonas
2
Adomeit, Malte
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Becker, Christian
2
Blinda, Lars
2
Boch, Sonja
2
DelVecchio, Devon
2
Dierks, Alexander
2
Eilers, Daniela
2
Ermer, Beatrice
2
Fink, Tanja
2
Hamilton Rice, Dan
2
Hanisch, Stephan
2
Hegner, Sabrina
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Hultman, Magnus
2
Jentschke, Mirjam
2
Kanitz, Christopher
2
Kleine-Kalmer, Barbara
2
Kohtes, Robert
2
Krause, Juliane
2
Lee, Michael S. W.
2
Lienemann, Andre Jann
2
Maier, Florian
2
Moulard, Julie Guidry
2
Mueller, Andreas
2
Müller, Jenny
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rippe, Kai
2
Rompay, Thomas J. L. van
2
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Institution
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Springer Fachmedien Wiesbaden
16
Springer Gabler <Firma>
1
Universität Bremen
1
Published in...
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Innovatives Markenmanagement
Psychology & marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
180
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1
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10
of
180
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Influencer
marketing
: when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
6
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
7
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
8
Cause-related
marketing
of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
Is brand reputation a banner for social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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