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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Journal of business research : JBR"
~subject:"television and radio advertising"
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television and radio advertising
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Interfaces : the INFORMS journal on the practice of operations research
Journal of business research : JBR
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Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
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