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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Journal of business research : JBR"
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Hörfunkwerbung
5
Radio advertising
5
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2
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Interfaces : the INFORMS journal on the practice of operations research
Journal of business research : JBR
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
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Faculty & research / Insead : working paper series
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Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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International journal of sport finance
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Academy of Marketing Science
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NORD
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APSA 2009 Toronto Meeting Paper
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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ECONIS (ZBW)
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2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
2
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
3
Media company uses analytics to schedule radio advertisement spots
Venkatachalam, Saravanan
;
Wong, Fion
;
Uyar, Emrah
; …
- In:
Interfaces : the INFORMS journal on the practice of …
45
(
2015
)
6
,
pp. 485-500
Persistent link: https://www.econbiz.de/10011414876
Saved in:
4
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
5
Selecting network television advertising schedules
Rust, Roland T.
- In:
Journal of business research : JBR
13
(
1985
)
6
,
pp. 483-494
Persistent link: https://www.econbiz.de/10001021708
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