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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Loyalty program"
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Search: subject_exact:"Consumer promotion"
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Loyalty program
Sales promotion
87
Verkaufsförderung
87
Consumer behaviour
65
Konsumentenverhalten
65
Einzelhandel
24
Preismanagement
24
Pricing strategy
24
Retail trade
24
Beziehungsmarketing
11
Relationship marketing
11
Rabatt
10
Rebate
10
Food retailing
9
Lebensmitteleinzelhandel
9
Ladengestaltung
8
Low-cost strategy
8
Niedrigpreisstrategie
8
Store design
8
Advertising effects
7
Brand management
7
Kundenbindungsprogramm
7
Markenführung
7
Online retailing
7
Online-Handel
7
Theorie
7
Theory
7
Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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USA
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United States
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Werbung
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Brand
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Einzelhandelspreis
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Markenartikel
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price promotion
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De Canio, Francesca
1
Ewing, Michael
1
Geng, Xianjun
1
Hu, Xiaojian
1
Ieva, M.
1
Jin, Hyun Seung
1
Kuo, Hsiao-Ching
1
Li, Zonghuo
1
Liu, De
1
Montazeri, Samaneh
1
Nakhata, Chinintorn
1
Reiner, Jochen
1
Skiera, Bernd
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wang, Di
1
Whinston, Andrew B.
1
Xu, Liangcheng
1
Yang, Wensheng
1
Yao, Gang
1
Zhang, Yue
1
Ziliani, C.
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Interfaces : the INFORMS journal on the practice of operations research
Journal of marketing
Journal of retailing and consumer services
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of revenue and pricing management
2
Schriften zum europäischen Management
2
Advances in information systems and management science
1
American business review
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Handelsforschung
1
Information economics and policy : IEP
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
4
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
5
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
6
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
7
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
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