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~isPartOf:"International Journal of Consumer Studies"
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O'Cass, Aron
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Heirati, Nima
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International Journal of Consumer Studies
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
The journal of services marketing
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Journal of Services Marketing
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Journal of business research : JBR
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European Journal of Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of sport management : the official journal of the North American Society of Sport Management
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Managing service quality : MSQ ; an international journal
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Marketing theory
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The journal of consumer marketing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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European journal of marketing
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Health marketing quarterly
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Journal of Fashion Marketing and Management: An International Journal
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Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Paul, Justin
;
Lim, Weng Marc
;
O’Cass, Aron
;
Hao, Andy Wei
- In:
International Journal of Consumer Studies
45
(
2021
)
4
Persistent link: https://www.econbiz.de/10012537502
Saved in:
2
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
3
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
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