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~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of product & brand management"
~person:"Kang, Jiyun"
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International Journal of Research in Business and Social Science : IJRBS
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
The journal of brand management : an international journal
1
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ECONIS (ZBW)
2
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
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