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~isPartOf:"International advertising and communication : current insights and empirical findings"
~type_genre:"Aufsatz im Buch"
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Advertising planning
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Werbeplanung
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International advertising and communication : current insights and empirical findings
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Handbuch Unternehmenskommunikation
3
Measuring and managing brands
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Brand Planning : starke Strategien für Marken und Kampagnen
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Event tourism and destinations : case studies and best practice
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Handbuch der Marktforschung
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing-mix strategies - product strategy and promotion strategy
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Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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The Oxford handbook of the economics of networks
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The evolution of brands : from signals of quality to storehouses of trust
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising in developing and emerging countries : the economic, political and social context
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Advertising, promotion, and new media
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Applications of management science ; 16
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Branding and sustainable competitive advantage : building virtual presence
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Breaking new ground in theory and practice
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Cases on strategic social media utilization in the nonprofit sector
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
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Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
International advertising and communication : current …
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(pp. 301-318)
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2006
Persistent link: https://www.econbiz.de/10003378134
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