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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenloyalität"
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Kundenwert
Relationship marketing
Beziehungsmarketing
4
Customer retention
4
Kundenbindung
4
Consumer behaviour
3
Konsumentenverhalten
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile communications
2
Mobilkommunikation
2
customer loyalty
2
Brand image
1
Brand management
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Business network
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China
1
Cultural differences
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Cultural identity
1
Customer equity drivers
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Customer loyalty
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Customer value
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Dienstleistungsqualität
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E-SQ
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E-commerce
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Electronic Commerce
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FLANN
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Guanxi
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India
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Indian mobile phone users
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Indien
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Inter-firm cooperation
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Interorganizational relationships
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Kulturelle Identität
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LeNNs
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Legendre neural networks
1
Lieferantenmanagement
1
Loyalty intentions
1
Markenführung
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Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
Deepika
1
Doorn, Jenny van
1
Ganesh, Srikanth
1
Hartley, Janet L.
1
Leeflang, Peter
1
Mann, Nandini
1
Rahul, T.
1
Rajak, Binod Kumar
1
Reddy, M. Ravindar
1
Singh, Shashank Vikram Pratap
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Sumanjeet Singh
1
Zhang, Man
1
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1
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International business review : the official journal of the European International Business Academy
International journal of business information systems : IJBIS
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
11
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Edward Elgar E-Book Archive
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Springer Gabler Research
3
Springer eBook Collection / Business and Economics
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Elgar original reference
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
European journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Forschungsgruppe Konsum und Verhalten
2
Innovatives Markenmanagement
2
International journal of business excellence
2
International journal of economic research
2
International journal of management and economics
2
International journal of retail & distribution management
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ECONIS (ZBW)
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1
Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika
;
Singh, Shashank Vikram Pratap
;
Sumanjeet Singh
; …
- In:
International journal of business information systems : …
43
(
2023
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
Saved in:
2
Informal interorganizational business relationships and customer loyalty : Comparing Guanxi, Yongo, and Wasta
Zhang, Man
;
Hartley, Janet L.
;
Al-Husan, Faten Baddar
; …
- In:
International business review : the official journal of …
30
(
2021
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012506569
Saved in:
3
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
4
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
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