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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"New world marketing"
~subject:"China"
~type:"article"
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Search: subject_exact:"Multinationales Marketing"
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China
International marketing
53
Internationales Marketing
53
Marketing management
16
Marketingmanagement
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Export
12
International market entry
12
Internationaler Markteintritt
12
Multinationales Unternehmen
12
Transnational corporation
12
Firm performance
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Unternehmenserfolg
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Exportwirtschaft
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Consumer behaviour
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KMU
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Konsumentenverhalten
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SME
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Beziehungsmarketing
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Distribution channel
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Emerging economies
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Relationship marketing
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Schwellenländer
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Vertriebsweg
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Export performance
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Welt
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World
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Brand management
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Designation of origin
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Markenführung
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Theorie
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Abosag, Ibrahim
1
Baker, Thomas L.
1
Brouthers, Lance Eliot
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Chi, Ting
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Drogendijk, Henrieke Johanna
1
Filipescu, Diana A.
1
Fregidou-Malama, Maria
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Hall, Kristina Lindsey
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Hyder, Akmal S.
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Jiménez-Asenjo, Noelia
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Martín Martín, Oscar
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McNicol, Jason
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Mo, Julie
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Sun, Yao
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International business review : the official journal of the European International Business Academy
New world marketing
Journal of global marketing
12
Journal of business research : JBR
9
Journal of international marketing
8
Asia Pacific journal of marketing and logistics
6
International marketing review
4
Journal of business ethics : JOBE
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International journal of Chinese culture and management : IJCCM
3
Journal of international consumer marketing
3
Management international review : mir ; journal of international business
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
Brand management in emerging markets : theories and practice
2
Business horizons
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Han gug gae bal yeon gu
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Review of world economics
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
25 Jahre Unternehmertum : Festschrift für Giorgio Behr
1
Asian development review
1
Brand management ; Vol. 2
1
Canadian journal of agricultural economics : CJAE
1
Case studies in Asian management
1
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ECONIS (ZBW)
6
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1
Multilevel trust in international marketing of healthcare services : a five-country comparative study
Fregidou-Malama, Maria
;
Hyder, Akmal S.
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012820104
Saved in:
2
Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia
;
Filipescu, Diana A.
- In:
International business review : the official journal of …
28
(
2019
)
4
,
pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
Saved in:
3
Antecedents and consequences of liking in retail service relationships in China and Greece
Abosag, Ibrahim
;
Baker, Thomas L.
;
Hall, Kristina Lindsey
; …
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 566-578
Persistent link: https://www.econbiz.de/10011712282
Saved in:
4
Relevant dimensions and contextual weights of distance in international business decisions : evidence from Spanish and Chinese outward FDI
Drogendijk, Henrieke Johanna
;
Martín Martín, Oscar
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 133-147
Persistent link: https://www.econbiz.de/10010477105
Saved in:
5
Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting
;
Sun, Yao
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
Saved in:
6
What is in a name? : transferring brands to China
Mo, Julie
;
McNicol, Jason
;
Brouthers, Lance Eliot
-
2007
Persistent link: https://www.econbiz.de/10003537228
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