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~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Marketingmanagement"
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Marketingmanagement
International marketing
44
Internationales Marketing
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Marketing management
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Export
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International market entry
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Internationaler Markteintritt
12
Firm performance
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Multinationales Unternehmen
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Bianchi, Constanza
1
Bzusnaina, Izzudin
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cavusgil, Erin
1
Chi, Ting
1
Dimitratos, Pavlos
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Elbanna, Said
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Filipescu, Diana A.
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Gabrielsson, Peter
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Gritsch, Stephanie
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Hallbäck, Johanna
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Helm, Roland
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Hely, Marilyn
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Javalgi, Rajshekhar G.
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Jiménez-Asenjo, Noelia
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Khan, Huda
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Khan, Zaheer
1
Martin, Silvia L.
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Mathews, Shane
1
Nakos, George
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Nordman, Emilia Rovira
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Perks, Keith J.
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Sun, Yao
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Tolstoy, Daniel
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Vu, Uyen
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Wickramasekera, Rumintha
1
Woodall, Tony
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Xu, Hui
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Yang, Man
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Zhu, Fengxia
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Zou, Shaoming
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İpek, İlayda
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International business review : the official journal of the European International Business Academy
International marketing review
25
Journal of business research : JBR
23
Journal of international marketing
19
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
3
Export market orientation : an integrative review and directions for future research
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012303642
Saved in:
4
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
5
Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia
;
Filipescu, Diana A.
- In:
International business review : the official journal of …
28
(
2019
)
4
,
pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
Saved in:
6
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
7
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
Saved in:
8
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
9
Internet marketing capabilities and international market growth
Mathews, Shane
;
Bianchi, Constanza
;
Perks, Keith J.
; …
- In:
International business review : the official journal of …
25
(
2016
)
4
,
pp. 820-830
Persistent link: https://www.econbiz.de/10011514064
Saved in:
10
Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin
;
Woodall, Tony
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
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