//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International economic review"
~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanteil"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market share
8
Marktanteil
8
Advertising
2
Automotive market
2
Consumer behaviour
2
Kfz-Markt
2
Konsumentenverhalten
2
Oligopol
2
Oligopoly
2
Theorie
2
Theory
2
USA
2
United States
2
Werbung
2
1970-2005
1
Advertising media
1
Brand
1
Brand extension
1
Brand management
1
Consumer goods industry
1
Costs
1
Funktechnik
1
Großbritannien
1
Imperfect competition
1
Konsumgüterindustrie
1
Kosten
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Market size
1
Marketing theory
1
Marketingtheorie
1
Marktgröße
1
Mobile communications
1
Mobilkommunikation
1
Network economics
1
Netzwerkökonomik
1
Radio engineering
1
Restraints of competition
1
South Africa
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Mehrbändiges Werk
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Aspremont, Claude d'
1
Beal, Virginia
1
Belleflamme, Paul
1
Bloch, Francis
1
Clemente, Maria
1
De Canha, Nicholas
1
Dos Santos Ferreira, Rodolphe
1
Ewing, Michael
1
Gérard-Varet, Louis-André
1
Hartnett, Nicole
1
Kennedy, Rachel
1
Lomax, Wendy
1
Phua, Peilin
1
Rappaport, Stephen D.
1
Scriven, John
1
Singh, Jaywant
1
Tamaddoni, Ali
1
Train, Kenneth
1
Trinh, Giang
1
Weiergraeber, Stefan
1
Winston, Clifford
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
International economic review
Journal of advertising research
Journal of business research : JBR
15
Review of industrial organization : RIO
12
Economics letters
9
International journal of industrial organization
9
International journal of the economics of business
8
Journal of retailing and consumer services
8
Applied economics
7
Industrial and corporate change
7
Journal of air transport management
7
Journal of financial economics
7
Journal of industry, competition and trade
7
International journal of economics and finance
6
Journal of competition law & economics
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of industrial economics
6
Energy economics
5
International economics & finance journal : (IEFJ)
5
International journal of economics and financial issues : IJEFI
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of marketing research : JMR
5
Journal of regional science
5
Marketing letters : a journal of research in marketing
5
Review of world economics
5
Technological forecasting & social change : an international journal
5
The journal of economics
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
The review of economics and statistics
5
American economic journal : a journal of the American Economic Association
4
Annals of public and cooperative economics
4
Energy policy
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Information economics and policy : IEP
4
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
4
International review of economics & finance : IREF
4
International review of law and economics
4
Japan and the world economy : international journal of theory and policy
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
2
Network effects and switching costs in the U.S. wireless industry
Weiergraeber, Stefan
- In:
International economic review
63
(
2022
)
2
,
pp. 601-630
Persistent link: https://www.econbiz.de/10013280146
Saved in:
3
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael
;
Tamaddoni, Ali
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
Saved in:
4
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
5
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
6
Competition for market share or for market size : oligopolistic equilibria with varying competitive toughness
Aspremont, Claude d'
;
Dos Santos Ferreira, Rodolphe
; …
- In:
International economic review
48
(
2007
)
3
,
pp. 761-784
Persistent link: https://www.econbiz.de/10003507651
Saved in:
7
Vehicle choice behavior and the declining market share of US automakers
Train, Kenneth
;
Winston, Clifford
- In:
International economic review
48
(
2007
)
4
,
pp. 1469-1496
Persistent link: https://www.econbiz.de/10003612555
Saved in:
8
Market sharing agreements and collusive networks
Belleflamme, Paul
;
Bloch, Francis
- In:
International economic review
45
(
2004
)
2
,
pp. 387-412
Persistent link: https://www.econbiz.de/10002055785
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->