New brand extensions : patterns of success and failure
Jaywant Singh; John Scriven; Maria Clemente; Wendy Lomax; Malcolm Wright
| Year of publication: |
2012
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|---|---|
| Authors: | Singh, Jaywant ; Scriven, John ; Clemente, Maria ; Lomax, Wendy ; Wright, Malcolm |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 234-242
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| Subject: | Markentransfer | Brand extension | Marktanteil | Market share | Konsumgüterindustrie | Consumer goods industry | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009618392