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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of customer behaviour"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Werbung mit Prominenten"
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Celebrity-Werbung
Celebrity endorsement
23
Advertising effects
16
Werbewirkung
16
Consumer behaviour
11
Konsumentenverhalten
11
Athletes
9
Sportler
9
Brand image
6
Markenimage
6
Advertising
4
Brand management
4
Endorsement
4
Markenführung
4
Sportmarketing
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Sports marketing
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Werbung
4
India
3
Indien
3
Attitude
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Brand extension
2
Cause-Related Marketing
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Cause-related marketing
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Credibility
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Glaubwürdigkeit
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Internet marketing
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Jugendliche
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Markentransfer
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Nonprofit organization
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Nonprofit-Organisation
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Online-Marketing
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Professional sports
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Profisport
2
Youth
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celebrity endorsement
2
Advertising contexts
1
Artists
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
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Kim, Taehee
2
Ko, Yong Jae
2
Roy, Subhadip
2
Abhishek
1
Al-Wugayan, Adel A. A.
1
Arai, Akiko
1
Arasu Balasubramaniam, Senthil
1
Bathula, Hanoku
1
Brigham, Christopher
1
Chan, Kara
1
Chang, Kyungro
1
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1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
D'Rozario, Denver
1
Ferreira, Alcina Gaspar
1
Gammoh, Bashar S.
1
Gaur, Sanjaya Singh
1
Goyal, Amita Raj
1
Graham, Mary A.
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Hussain, Danish
1
Inbaraj, J. Daniel
1
Jackson, Vanessa
1
Jain, Amit
1
Jain, Garima
1
Khandelwal, Swati
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Koh, Anthony C.
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Kok Wei Khong
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Koo, Jakeun
1
Lata, Pushp
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lee, Min-Young
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Nisbett, Gwen S.
1
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
International review on public and non-profit marketing
Journal of customer behaviour
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
23
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
5
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
6
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
7
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
8
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
9
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
10
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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