//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing communications"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
30
Celebrity-Werbung
30
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
11
Markenimage
11
Athletes
10
Sportler
10
Brand management
8
Markenführung
8
Advertising
7
Werbung
7
Sportmarketing
5
Sports marketing
5
Endorsement
4
India
4
Indien
4
Internet marketing
4
Online-Marketing
4
celebrity endorsement
4
Brand
3
Brand extension
3
Markenartikel
3
Markentransfer
3
Professional sports
3
Profisport
3
Social Web
3
Social web
3
advertising
3
celebrity
3
celebrity endorsers
3
congruence
3
Attitude
2
Credibility
2
Glaubwürdigkeit
2
Japan
2
Personality psychology
2
Persönlichkeitspsychologie
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Kim, Taehee
2
Ko, Yong Jae
2
Roy, Subhadip
2
Um, Nam-Hyun
2
Wood, Natalie T.
2
Abhishek
1
Arai, Akiko
1
Bathula, Hanoku
1
Brigham, Christopher
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chan, Kara
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
D'Rozario, Denver
1
Duraipandian, Israel
1
Fan, Fei
1
Ferreira, Alcina Gaspar
1
Gammoh, Bashar S.
1
Gaur, Sanjaya Singh
1
Goyal, Amita Raj
1
Goyal, Vinay
1
Graham, Mary A.
1
Harmon-Kizer, Tracy R.
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Hussain, Danish
1
Jackson, Vanessa
1
Jain, Amit
1
Jain, Garima
1
Jin, Seunga Venus
1
Khandelwal, Swati
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kim, Jihoon
1
Koh, Anthony C.
1
Kok Wei Khong
1
Koo, Jakeun
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of customer behaviour
Journal of marketing communications
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
5
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
6
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
7
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
Saved in:
8
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
9
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
10
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->