//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of international consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
19
Celebrity-Werbung
19
Advertising effects
15
Werbewirkung
15
Athletes
9
Consumer behaviour
9
Konsumentenverhalten
9
Sportler
9
Brand image
5
Markenimage
5
Brand management
4
India
4
Indien
4
Markenführung
4
Sportmarketing
4
Sports marketing
4
Advertising
3
Endorsement
3
Werbung
3
Brand extension
2
Internet marketing
2
Markentransfer
2
Online-Marketing
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
celebrity endorsement
2
Advertising contexts
1
Advertising skepticism
1
Advertising strategy
1
Artists
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Banner advertisement
1
Bibliometrics
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Chen, Chen-yueh
2
Kim, Taehee
2
Ko, Yong Jae
2
Abhishek
1
Agnihotri, Arpita
1
Arai, Akiko
1
Bathula, Hanoku
1
Bhattacharya, Saurabh
1
Brigham, Christopher
1
Chang, Kyungro
1
Chang, Yongwan
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Gaur, Sanjaya Singh
1
Goyal, Amita Raj
1
Hefel, Aaron
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Hussain, Danish
1
Jain, Amit
1
Jain, Garima
1
Khandelwal, Swati
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kok Wei Khong
1
Koo, Jakeun
1
Lata, Pushp
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lee, Pei-Ling
1
Lin, Yi-hsiu
1
Liu, Matthew Tingchi
1
Mendes, Cédric
1
Meng, Juan
1
Nisbett, Gwen S.
1
Pan, Po-Lin
1
Pansari, Anita
1
Park, Jaejin
1
Roy, Subhadip
1
Sahay, Arvind
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of international consumer marketing
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
6
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
7
Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
Saved in:
8
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
9
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
10
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->