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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Brigham, Christopher"
~person:"Lee, Joon Sung"
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Advertising effects
2
Celebrity endorsement
2
Celebrity-Werbung
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Consumer behaviour
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Werbewirkung
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Associative memory network model
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Brigham, Christopher
Lee, Joon Sung
Kim, Taehee
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Ko, Yong Jae
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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