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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of consumer marketing"
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Beziehungsmarketing
15
Brand loyalty
15
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International journal of Indian culture and business management
Journal of promotion management : innovations in planning and applied research
The journal of consumer marketing
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
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Customer engagement : contemporary issues and challenges
7
Psychology & marketing
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SpringerLink / Bücher
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Research
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The service industries journal
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Australasian marketing journal
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Global business review
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
5
Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
3
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
4
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
5
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
6
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
7
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
10
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
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