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~isPartOf:"International journal of Indian culture and business management"
~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Automotive industry
Beziehungsmarketing
Markenimage
Brand loyalty
4
Brand management
4
Markenführung
4
Markentreue
4
Relationship marketing
4
Brand
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
brand loyalty
3
BCB
1
Customer satisfaction
1
India
1
Indien
1
Jugendliche
1
Kundenzufriedenheit
1
Mobile communications
1
Mobilkommunikation
1
PDI
1
Telecommunications industry
1
Telekommunikationssektor
1
Youth
1
brand affect
1
brand citizenship behaviour
1
brand commitment
1
brand consciousness
1
brand identification
1
brand trust
1
consumer ethnocentrism
1
herbal FMCG products
1
internal branding
1
purchase decision involvement
1
self-consciousness
1
youth
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English
4
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Heggde, Githa S.
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kumar, Arvind
1
Tampi, Gayatri Sasi
1
Trivedi, Jay P.
1
Published in...
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International journal of Indian culture and business management
Journal of retailing and consumer services
32
The journal of product & brand management
32
The journal of brand management : an international journal
27
Journal of business research : JBR
26
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
13
Marketing intelligence & planning
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Global business review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Psychology & marketing
8
Customer engagement : contemporary issues and challenges
7
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Pakistan journal of commerce and social sciences
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail and distribution management
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
SpringerLink / Bücher
4
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ECONIS (ZBW)
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The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
2
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
3
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
4
Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
Saved in:
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