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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Internet marketing"
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Search: subject:"Konsumentenverhalten"
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Internet marketing
Consumer behaviour
1,070
Konsumentenverhalten
1,070
Online retailing
131
Online-Handel
131
Advertising effects
116
Werbewirkung
116
Online-Marketing
101
Brand management
99
Markenführung
99
Advertising
94
Brand image
94
Markenimage
94
Werbung
94
Social Web
93
Social web
93
Beziehungsmarketing
75
Relationship marketing
75
Environmental consciousness
68
Umweltbewusstsein
68
E-commerce
67
Electronic Commerce
67
Food
64
Lebensmittel
64
USA
63
United States
61
Customer satisfaction
56
Kundenzufriedenheit
56
Einzelhandel
55
Retail trade
55
consumer behaviour
55
Brand
52
Markenartikel
52
Viral marketing
52
Virales Marketing
52
Bekleidung
50
Clothing
50
Bibliometrics
48
Bibliometrie
48
Confidence
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101
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3
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101
Author
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Goldsmith, Ronald E.
3
Al-Adwan, Ahmad Samed
2
Bernritter, Stefan F.
2
Kitchen, Philip J.
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Smit, Edith G.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Abraham, Mathew
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Anghelcev, George
1
Aparicio-Valverde, Mireia
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Arya, Vikas
1
Ashour, Laila
1
Ashraf, Arif
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bailey, Ainsworth Anthony
1
Barbosa, Belem
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bhattacharjee, Abhigyan
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Bove, Liliana L.
1
Boyland, Emma
1
Brown, Cheryl O.
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
101
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1
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
5
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
8
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
9
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
10
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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