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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Internet marketing"
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Search: subject:"Konsumentenverhalten"
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Internet marketing
Consumer behaviour
429
Konsumentenverhalten
429
Online retailing
134
Online-Handel
134
Advertising effects
110
Werbewirkung
110
Online-Marketing
101
Social Web
91
Social web
91
Advertising
82
Werbung
82
E-commerce
72
Electronic Commerce
71
Brand management
65
Markenführung
65
Beziehungsmarketing
63
Relationship marketing
63
Brand image
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Markenimage
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Viral marketing
54
Virales Marketing
54
Customer satisfaction
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Kundenzufriedenheit
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USA
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United States
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Einzelhandel
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Confidence
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Markenartikel
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Service quality
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Website
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Gender
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Geschlecht
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Innovation adoption
21
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101
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101
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Goldsmith, Ronald E.
3
Al-Adwan, Ahmad Samed
2
Bernritter, Stefan F.
2
Kitchen, Philip J.
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Smit, Edith G.
2
Swilley, Esther
2
Ye, Qiang
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Anghelcev, George
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bai, Lijuan
1
Barbosa, Belem
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bigné Alcañiz, J. Enrique
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Bove, Liliana L.
1
Boyland, Emma
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Buijzen, Moniek
1
Carrete-Lucero, Lorena de la Paz
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of electronic commerce research : JECR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
101
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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