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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Bernritter, Stefan F."
~subject:"Internet marketing"
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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