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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
315
Advertising effects
100
Werbewirkung
100
Online retailing
88
Online-Handel
88
Advertising
78
Werbung
78
Online-Marketing
74
Brand management
54
Markenführung
54
Social Web
54
Social web
54
E-commerce
49
Electronic Commerce
49
Brand image
48
Markenimage
48
Beziehungsmarketing
44
Relationship marketing
44
Customer satisfaction
35
Kundenzufriedenheit
35
Viral marketing
34
Virales Marketing
34
Einzelhandel
33
Retail trade
33
Brand
27
Markenartikel
27
USA
26
Confidence
25
Vertrauen
25
United States
24
Dienstleistungsqualität
22
Service quality
22
Website
21
Gender
20
Geschlecht
20
consumer behaviour
19
India
18
Product Placement
18
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Undetermined
175
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Article
315
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Article in journal
315
Aufsatz in Zeitschrift
315
Conference paper
11
Konferenzbeitrag
11
Language
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English
315
Author
All
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Di Fatta, Davide
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Al Khasawneh, Mohammad Hamdi
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Chandra, Bibhas
3
Das, Gopal
3
Diehl, Sandra
3
Eisend, Martin
3
Gera, Navneet
3
Goldsmith, Ronald E.
3
Ko, Eunju
3
Kumar, Sumit
3
Limbu, Yam B.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Yoo, Chan Yun
3
Yoon, Sukki
3
Al-Adwan, Ahmad Samed
2
Algharabat, Raed S.
2
Andras, Trina Larsen
2
Avramova, Yana R.
2
Bajpai, Naval
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Chapa, Sindy
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Dominici, Gandolfo
2
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Published in...
All
International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
315
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1
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315
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
3
A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam
Bui Nhat Vuong
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014440791
Saved in:
4
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
5
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
6
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
7
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
8
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
9
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
10
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
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