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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Interaktive Medien"
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Interaktive Medien
Internet marketing
149
Online-Marketing
149
Consumer behaviour
74
Konsumentenverhalten
74
Social Web
54
Social web
54
Advertising effects
48
Werbewirkung
48
Advertising
35
E-commerce
35
Electronic Commerce
35
Werbung
35
Online retailing
33
Online-Handel
33
Viral marketing
30
Virales Marketing
30
Beziehungsmarketing
24
Relationship marketing
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Brand management
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Markenführung
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Confidence
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Vertrauen
16
Website
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Internet
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USA
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social media
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Brand image
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Einzelhandel
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Retail trade
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Markenartikel
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Customer satisfaction
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Antheunis, Marjolijn L.
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Blankson, Charles
1
Chen, Lily Shui-lien
1
Cheng, Julian Ming Sung
1
Fatima, Tayyba
1
Latif, Tayyaba
1
McQuarrie, Edward F.
1
Miller, Jessica
1
Neijens, Peter C.
1
Noort, Guda van
1
Phillips, Barbara J.
1
Rauwers, Fabiënne
1
Verlegh, Peeter W. J.
1
Voorveld, Hilde
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Wang, Edward Shih-tse
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
International journal of electronic commerce : IJEC
5
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Pervasive advertising
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of research on effective advertising strategies in the social media age
1
Human-computer interaction series
1
IZA Discussion Paper
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International advertising and communication : current insights and empirical findings
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Saved in:
4
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
5
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
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