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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Deutschland"
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Search: subject:"Consumer behaviour"
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Brand image
Deutschland
Consumer behaviour
434
Konsumentenverhalten
434
Advertising effects
118
Werbewirkung
118
Brand management
90
Markenführung
90
Advertising
89
Werbung
88
Markenimage
81
Brand
59
Markenartikel
59
Internet marketing
54
Online-Marketing
54
Beziehungsmarketing
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Relationship marketing
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Social web
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Online-Handel
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Pelsmacker, Patrick de
5
Dens, Nathalie
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Eelen, Jiska
2
Gijsbrechts, Els
2
Knoll, Johannes
2
Ko, Eunju
2
Kwak, Hyokjin
2
Matthes, Jörg
2
Natter, Martin
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Puzakova, Marina
2
Smit, Edith G.
2
Strizhakova, Yuliya
2
Verlegh, Peeter
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baek, Tae Hyun
1
Baskentli, Sara
1
Baxter, Stacey
1
Berger, Jonah
1
Bhandari, Manu
1
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1
Biswas, Abhijit
1
Bowman, Douglas
1
Brady, Michael
1
Buijzen, Moniek
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Chan, Eugene Y.
1
Chang, Hua
1
Chark, Robin
1
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International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
365
The journal of product & brand management
243
Journal of retailing and consumer services
241
The journal of brand management : an international journal
212
SpringerLink / Bücher
138
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
78
Journal of international consumer marketing
75
Journal of marketing communications
74
Gabler Edition Wissenschaft
68
The journal of consumer marketing
64
International journal of consumer studies
63
International journal of hospitality management
62
International marketing review
56
Journal of global marketing
53
Marketing intelligence & planning
53
Marketing letters : a journal of research in marketing
49
Europäische Hochschulschriften / 5
48
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
Research
40
Journal of promotion management : JPM
38
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
36
Schriftenreihe Studien zum Konsumentenverhalten
36
International journal of advertising : the review of marketing communications
35
Marketing : ZFP ; journal of research and management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Springer eBook Collection / Business and Economics
34
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ECONIS (ZBW)
83
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
9
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
10
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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