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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Product-line extension"
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Brand extension
15
Markentransfer
15
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Sponsoring
4
Sponsorship
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Advertising effects
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2018 PyeongChang Winter Games
1
Advertising
1
Advertising planning
1
Arbeitsgruppe
1
Athletes
1
Brand
1
Brand expertise
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Brand extension authenticity
1
Career development
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Celebrity brand extension
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Confectionery
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Consumption value
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Corporate reputation
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Definition
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15
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Dens, Nathalie
2
Liu, Jonathan
2
Park, Jungkun
2
Pelsmacker, Patrick de
2
Sheng, Shibin
2
Wilson, Jonathan A. J.
2
Ahn, Jiseon
1
Alguacil, Mario
1
Back, Seung Yub
1
Baek, Tae Hyun
1
Bao, Yeqing
1
Byun, Jinsu
1
Castillo, Ernesto del
1
Centeno-Velázquez, Edgar
1
Cheong, Yunjae
1
Choi, Kyu Ha
1
Eastman, Jacqueline Kilsheimer
1
Ellis, Dana
1
Hyun, Hyowon
1
Jevons, Colin
1
Kim, Dongyoup
1
Kim, Kihan
1
King, Karen Whitehill
1
Leopkey, Becca
1
López-Pérez, María Eugenia
1
Moreno, Ferran Calabuig
1
Mothersbaugh, David
1
Nkwocha, Innocent
1
Osorio, María Lucila
1
Palmeira, Mauricio
1
Pan, Yue
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Pontes, Nicolas
1
Santos, Manuel Alonso dos
1
Shin, Hyunju
1
Stout, Patricia A.
1
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International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Journal of retailing and consumer services
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
15
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
3
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
4
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
5
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
6
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
7
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
10
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
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