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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Persönlichkeitspsychologie
Brand image
132
Markenimage
132
Consumer behaviour
98
Konsumentenverhalten
98
Brand management
69
Markenführung
69
Brand
45
Markenartikel
45
Advertising effects
39
Werbewirkung
39
Advertising
21
Werbung
21
Beziehungsmarketing
14
Relationship marketing
14
Personality psychology
13
Designation of origin
11
Herkunftsbezeichnung
11
Sponsoring
9
Sponsorship
9
Brand extension
8
Markentransfer
8
USA
8
United States
8
Children
7
China
7
Internet marketing
7
Jugendliche
7
Kinder
7
Online-Marketing
7
Product Placement
7
Product placement
7
Youth
7
Brand loyalty
6
Brands
6
Corporate reputation
6
Firmenimage
6
Markentreue
6
Brand personality
5
Celebrity endorsement
5
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Guzman, Francisco
2
Tscheulin, Dieter K.
2
Aurand, Timothy W.
1
Bekk, Magdalena
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Bose, Mousumi
1
Das, Enny
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Hissnauer, Vanessa
1
Huber, Frank
1
Kellaris, James J.
1
Kennedy, Eric
1
Krishnan, Vijaykumar
1
Laagland, Tessa
1
Landes, Miriam
1
Lau, Kong Cheen
1
Liberatore, Ariane
1
Lindenmeier, Jörg
1
Machleit, Karen A.
1
Matthes, Isabel
1
Meyer, Frederik
1
Moser, Klaus
1
Olk, Stephan
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Saenger, Christina
1
Spörrle, Matthias
1
Sullivan, Ursula Y.
1
Thomas, Veronica L.
1
Vermeulen, Ivar
1
Ye, Lilly
1
Zogaj, Adnan
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business economics : JBE
The journal of consumer marketing
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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ECONIS (ZBW)
13
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1
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
6
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
10
Hand in Hand zum Erfolg?! : der Persönlichkeits-Fit zwischen Mitarbeitern und Marke zur Stärkung von Dienstleistungsmarken
Huber, Frank
;
Meyer, Frederik
;
Matthes, Isabel
; …
- In:
Journal of business economics : JBE
82
(
2012
)
6
,
pp. 593-629
Persistent link: https://www.econbiz.de/10009551651
Saved in:
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