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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Brand image
181
Markenimage
181
Consumer behaviour
143
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103
Markenführung
103
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Guzman, Francisco
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Aurand, Timothy W.
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Bergkvist, Lars
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Cardona, Adolfo Rudy
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Das, Enny
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Debabi, Mohsen
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Phau, Ian
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Postma, Almer
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
The journal of consumer marketing
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
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ECONIS (ZBW)
13
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1
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
Saved in:
6
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
10
Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists
Ye, Lilly
;
Bose, Mousumi
;
Pelton, Lou
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 190-201
Persistent link: https://www.econbiz.de/10009552965
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