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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Advertising"
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Consumer behaviour
Advertising
216
Werbung
214
Advertising effects
150
Werbewirkung
150
Konsumentenverhalten
87
Internet marketing
36
Online-Marketing
36
advertising
31
USA
28
United States
28
Brand management
23
Markenführung
23
Gender
22
Geschlecht
22
Brand image
19
Markenimage
19
Children
16
Kinder
16
Psychology of advertising
16
Werbepsychologie
16
Cultural identity
15
Kulturelle Identität
15
Social Web
14
Social web
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Target group
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Zielgruppe
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Brand
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International marketing
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Internationales Marketing
13
Markenartikel
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Advertising planning
11
Comparison
11
Vergleich
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Werbeplanung
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Creativity
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10
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3
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87
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Mueller, Barbara
4
Dens, Nathalie
3
Diehl, Sandra
3
Eisend, Martin
3
Pelsmacker, Patrick de
3
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Chang, Hua
2
Czarnecka, Barbara
2
Fransen, Marieke L.
2
Gentry, James W.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Wilson, Rick T.
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Andras, Trina Larsen
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Baack, Daniel W.
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hae-kyong
1
Barry, Ben
1
Baxter, Stacey M.
1
Benoit-Moreau, Florence
1
Bernritter, Stefan F.
1
Billore, Aditya
1
Blankson, Charles
1
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
International journal of advertising : the review of marketing communications
111
Journal of business research : JBR
98
Journal of marketing communications
97
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
44
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
87
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87
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
9
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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