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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~subject:"Geschlecht"
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Geschlecht
Advertising effects
245
Werbewirkung
245
Advertising
144
Werbung
143
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
43
Online-Marketing
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Brand management
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advertising
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Psychology of advertising
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Chang, Chun-Tuan
2
Dens, Nathalie
2
Grau, Stacy Landreth
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Lee, Yu-kang
2
Pelsmacker, Patrick de
2
Zotos, Yorgos C.
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Baxter, Stacey M.
1
Boutsouki, Christina
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Bušljeta Banks, Ivana
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Chang, Chun-tuan
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Kim, Ji Yoon
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International journal of advertising : the quarterly review of marketing communications
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of current issues and research in advertising : JCIRA
6
Journal of business research : JBR
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Kelley School of Business Research Paper
2
Paradigm : the journal of Institute of Management Technology
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Academy of Management learning & education : AMLE
1
American business review
1
Arab economic and business journal
1
Asia-Pacific journal of management research and innovation
1
Business horizons
1
Business research quarterly : BRQ
1
CESifo working papers
1
Communications and culture
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
E-marketing ; Vol. 3
1
Economic research
1
Electronic commerce research and applications
1
Gender in management : an international journal
1
Gender, culture, and consumer behavior
1
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ECONIS (ZBW)
21
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1
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
2
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
3
Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
Saved in:
4
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
5
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
6
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
7
Editorial: gender stereotypes in advertising : exploring new directions
Zotos, Yorgos C.
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 759-760
Persistent link: https://www.econbiz.de/10011618338
Saved in:
8
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
9
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
10
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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