//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumentenverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Virales Marketing
Consumer behaviour
310
Konsumentenverhalten
310
Advertising effects
149
Werbewirkung
149
Advertising
111
Werbung
111
Brand management
78
Markenführung
78
Brand image
69
Markenimage
69
Online-Marketing
56
Brand
42
Markenartikel
42
Product Placement
33
Product placement
33
Social Web
27
Social web
27
USA
24
United States
24
advertising
22
Viral marketing
21
Emotion
19
Gender
19
Geschlecht
19
Sales promotion
19
Verkaufsförderung
19
Beziehungsmarketing
15
Relationship marketing
15
Perception
14
Wahrnehmung
14
Cultural identity
12
Environmental consciousness
12
Kulturelle Identität
12
Marketing management
12
Marketingmanagement
12
Online retailing
12
Online-Handel
12
Personality psychology
12
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
71
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
Conference paper
3
Konferenzbeitrag
3
Language
All
English
71
Author
All
Arli, Denni
2
Bernritter, Stefan F.
2
Dahlén, Micael
2
Jin, Hyun Seung
2
Knoll, Johannes
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
McMillan, Sally J.
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Quigley, Charles J.
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Schramm, Holger
2
Smit, Edith G.
2
Ahern, Lee
1
Ahn, Euijin
1
An, Soontae
1
Anghelcev, George
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baxter, Stacey M.
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhandari, Manu
1
Bhat, Savita
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Bove, Liliana L.
1
Boyland, Emma
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chakraborty, Uttam
1
Chan, Kelvyn Ka Fuk
1
Chang, Susan
1
Chatterjee, Patrali
1
Chen, Lily Shui-lien
1
Cheng, Julian Ming Sung
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
Journal of business research : JBR
252
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
The journal of product & brand management
59
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International journal of consumer studies
36
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
European journal of marketing : EJM
32
Journal of management information systems : JMIS
32
Journal of advertising research
30
Journal of international consumer marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
4
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
5
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
6
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
7
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
8
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
9
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
10
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->