//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
180
Markenführung
180
Consumer behaviour
131
Konsumentenverhalten
131
Brand image
127
Markenimage
127
Brand
65
Markenartikel
63
Advertising effects
61
Werbewirkung
61
Internet marketing
48
Online-Marketing
48
Social Web
47
Advertising
38
Werbung
38
Beziehungsmarketing
36
Relationship marketing
36
India
17
Indien
17
Marketing management
17
Marketingmanagement
17
Social media marketing
16
USA
15
United States
15
Product Placement
14
Product placement
14
Viral marketing
14
Virales Marketing
14
Brand loyalty
12
Markentreue
12
Sponsoring
12
Sponsorship
12
Brand extension
11
Luxury goods
11
Luxusgüter
11
Markentransfer
11
Facebook
9
Computerspiel
8
Video game
8
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
47
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
47
Author
All
Araujo, Theo
2
Bernritter, Stefan F.
2
Peltier, James
2
Schultz, Don E.
2
Smit, Edith G.
2
Sung, Yongjun
2
Vliegenthart, Rens
2
Alam, Mohd. Sarwar
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhandari, Manu
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Cauberghe, Veroline
1
Chahal, Hardeep
1
Chen, Hsuan-Ting
1
Chen, Yimiao
1
Chinelato, Flavia Braga
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Clark, Melissa
1
Cleff, Thomas
1
Cronin, John
1
Dang, Anh
1
Dholakia, Utpal M.
1
Du, Peng
1
Dąbrowski, Dariusz
1
Elrehail, Hamzah
1
Fang, Cheng-hsi
1
Fang, Xing
1
Filieri, Raffaele
1
Foster, Jamye K.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The IUP journal of brand management : IJBRM
Journal of business research : JBR
114
The journal of brand management : an international journal
62
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
22
Tourism management : research, policies, practice
21
International journal of advertising : the review of marketing communications
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Psychology & marketing
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Tourism management perspectives : TMP
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of advertising research
10
Journal of global marketing
10
Qualitative market research : an international journal
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
2
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
5
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
6
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
7
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
10
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->