The effect of online brand experience on brand loyalty : a web of emotions
Thomas Cleff, Nadine Walter and Jing Xie
| Year of publication: |
March 2018
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|---|---|
| Authors: | Cleff, Thomas ; Walter, Nadine ; Xie, Jing |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 1, p. 7-23
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| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Emotion | Markenführung | Brand management | Markentreue | Brand loyalty | Werbewirkung | Advertising effects | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Handel | Online retailing | Website | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873178