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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Bang, Nguyen"
~type_genre:"Article in journal"
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Bang, Nguyen
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International journal of advertising : the quarterly review of marketing communications
Marketing intelligence & planning
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Asia-Pacific journal of business administration
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International journal of contemporary hospitality management
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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