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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Designation of origin"
~type_genre:"Article in journal"
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Search: subject:"branding"
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Designation of origin
Brand management
149
Markenführung
149
Consumer behaviour
93
Konsumentenverhalten
93
Brand image
87
Markenimage
87
Brand
52
Markenartikel
52
Advertising effects
43
Werbewirkung
43
Beziehungsmarketing
31
Relationship marketing
31
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Advertising
23
Werbung
23
Marketing management
12
Marketingmanagement
12
Brand loyalty
11
Corporate reputation
10
Firmenimage
10
Herkunftsbezeichnung
10
Product Placement
9
Product placement
9
Jugendliche
8
Social media
8
Youth
8
Brand architecture
7
Brand equity
7
Children
7
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Customer integration
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Emerging economies
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International marketing
7
Internationales Marketing
7
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10
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Cheah, Isaac
1
Eid, Riyad
1
Gbadamosi, Ayantunji
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Heslop, Louise A.
1
Hsieh, Jun-Yi
1
Kantola, Satu-Päivi
1
Lemmetyinen, Arja
1
Lim, Chi Lo
1
Lin, Ying-Ching
1
Marandi, Ebi
1
Nadeau, John
1
O'Reilly, Norm
1
Osei, Collins
1
Phau, Ian
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Ryan, Jason
1
Shi, Tiebing
1
Silvanto, Sari
1
Tu, Zhiling
1
Wang, Kai-Yu
1
Zhang, Jian
1
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International journal of advertising : the quarterly review of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
18
International marketing review
16
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
The journal of brand management : an international journal
11
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism management : research, policies, practice
4
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Tourism management perspectives : TMP
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Enterprise & society : the international journal of business history
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of emerging markets
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ECONIS (ZBW)
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Country image as a nation-
branding
tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
8
Re-
branding
Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
10
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
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