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Descriptive statistics
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Nešetřil, Jaroslav
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Institut für Ökonometrie und Operations Research, Forschungsinstitut für Diskrete Mathematik, Rheinische Friedrich-Wilhelms-Universität Bonn
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International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
UTB
65
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Qualitative research in organizations and management : an international journal
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Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Fachbuchreihe für Studium, Fortbildung, Praxis
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Fischer
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of promotion management : JPM
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Optisches Steuerrecht
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
42
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1
Performing multi-subject interactions in hotels during crises : evidence from textual and visual data
Xiang, Keheng
;
Tong, Yixuan
;
Wu, Mao-Ying
;
Gao, Fan
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457720
Saved in:
2
Videography in tourism research : an analytical review
Masset, Julie
;
Decrop, Alain
;
Frochot, Isabelle
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457732
Saved in:
3
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
4
When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees?
Cheng, Bao
;
Dong, Yun
;
Kong, Yurou
;
Shaalan, Ahmed
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013554988
Saved in:
5
Exploring visual embodiment effect in dark tourism : the influence of visual darkness on dark experience
Lv, Xingyang
;
Lu, Ruihua
;
Xu, Shuangyu
;
Sun, Jiaojiao
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325946
Saved in:
6
A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xiao, Xin
;
Fang, Chaoyang
;
Lin, Hui
;
Chen, Jingfu
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013366104
Saved in:
7
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
8
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
9
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
10
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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