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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~person:"Galekh, Maryna"
~subject:"Advertising"
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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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