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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~subject:"Deutschland"
~subject:"Internet marketing"
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Deutschland
Internet marketing
Advertising effects
104
Werbewirkung
104
Consumer behaviour
89
Konsumentenverhalten
89
Advertising
74
Werbung
74
Online-Marketing
68
Brand management
55
Markenführung
55
Marketing
39
Social Web
38
Social web
38
Markenimage
34
Brand image
33
Viral marketing
32
Virales Marketing
32
Brand
22
Markenartikel
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Beziehungsmarketing
20
Internationales Marketing
20
Relationship marketing
20
International marketing
18
Germany
16
Marketingmanagement
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Theorie
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advertising
15
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14
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14
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14
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11
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English
69
German
13
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Rozendaal, Esther
4
Smit, Edith G.
4
Bernritter, Stefan F.
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Voorveld, Hilde
3
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Ham, Chang-Dae
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
Knoll, Johannes
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pelsmacker, Patrick de
2
Rauwers, Fabiënne
2
Song, Ji Hee
2
Taylor, Charles Raymond
2
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Baxter, Stacey M.
1
Bernard, Françoise
1
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1
Blankson, Charles
1
Blümelhuber, Christian
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Boyland, Emma
1
Brudler, Benjamin
1
Buchner, Caroline
1
Carlson, Les
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
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International journal of advertising : the quarterly review of marketing communications
Schriftenreihe Schwerpunkt Marketing
SpringerLink / Bücher
552
Journal of business research : JBR
326
Gabler Edition Wissenschaft
218
Europäische Hochschulschriften / 5
215
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
194
Springer eBook Collection / Business and Economics
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of advertising research
113
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
International journal of advertising : the review of marketing communications
104
Springer eBook Collection
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Research
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
87
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Hamburger Schriften zur Marketingforschung
82
Industrial marketing management : the international journal for industrial and high-tech firms
78
Lehrbuch
78
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
74
Electronic commerce research
64
Berichte aus der Betriebswirtschaft
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
61
Psychology & marketing
61
Cogent business & management
60
International journal of technology marketing : IJTMkt
60
Business horizons
57
The journal of product & brand management
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
56
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
56
Journal of marketing
54
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ECONIS (ZBW)
82
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1
Marketing
through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
2
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
3
Let's get real (time)! : the potential of real-time
marketing
to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
4
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
5
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
6
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
7
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
8
Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012492602
Saved in:
9
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
10
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
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